I would put money on it that it will be a massive fail, but then Kim Kardashian’s game “Hollywood” achieved at least moderate success so who knows?
The kind of games put out surrounding reality or pop stars usually aren’t my thing, but if need be I will personally download the game and let you know what’s what. Read on:
Britney Spears: American Dream is the latest experiment to see if music can capitalise on a world where many people are happier to spend their disposable income on Candy Crush Saga or Clash Royale rather than on music.
The company behind Britney’s game, Glu Mobile, had a decent-sized hit with Kim Kardashian: Hollywood, and is trying to repeat the trick with musicians: besides Spears, it has signed up Katy Perry, Nicki Minaj and Taylor Swift.
The problem? Perry’s game was a high-profile flop, with Glu saying publicly that the lack of actual music made it less appealing to fans. That’s been rectified for Britney, but there are still doubts over whether pop stardom translates to lucrative freemium gaming.
American Dream – available for Android and iOS – will be familiar to anyone who’s played the Kim Kardashian game. The storyline sees you trying to become a star, mentored by Spears as you work your way up to the A-List. Along the way you record singles, film promo videos and tangle with an arch-enemy who’s threatened by your ascent.